G R O W T W O P R O . . .

Tactics Budget lecture

Mohamed Wahba - Marketing

Marketing Plan > Tactical Planning - Applications

1- Understand the market, our competitors and our customers (their behaviors, beliefs/wants/needs, and perceptions) 2- Based upon this understanding, make critical strategic choices around: The specific behaviors we will focus on influencing. Those customer segments we will target. These critical strategic choices will help to inform and shape promotional and implementation strategy Track results and reevaluate decisions

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